Niradi is a Hindi word, derived from two words “Nira + Adi”, which means “Exclusive beginning”. An exclusive beginning of “Organic fashion wear” for women.

Niradi brand deals exclusively in premium women’s fashion wear. Every exclusive offering is handcrafted and hand-embroidered by women artisans, using Certified Organic fabrics and Eco dyes.

The pieces we create are timeless clothing. Our collections can be worn year on year, which will withstand the test of time even after many washes.

We want you to love what you wear so that you can keep it in your wardrobe for a long long time.

Why Niradi:

Organic and Sustainable – Our collections are made of GOTS (Global organic textiles standard) & Max Havelaar guideline for sustainable fabrics. We use certified fabric like linen, cotton, hemp, modal, lotus, etc. These materials will naturally decompose at the end of their life.

Artisan craft – All hand embroidery is done by local ladies, helps them to improve their livelihood.

Handmade – All the collections of NIRADI is made to order and handmade by tailors and artisan.

Made in India – All the products are 100% made in India at our Studio. This helps to support local artisan and community.

We Support sustainable development and ecological balance in human life. About 25% of world insecticide, more than 10% of the world’s pesticide goes to cotton crops.
A big effort in this movement is to use growing systems that replenish & maintain soil fertility & build biologically diverse agriculture.
Every product is made to the highest ethical environmental standard from start to finish.
We seek to bring together a community that shares the same values and is interested in sustainable as well as stylish apparel.
We use only GOTS Certified fabric to create garments, follow MAX HAVELAAR guidelines for sustainable fabric & Oeko-Tex Certified Inks, for dyed fabric.
We use natural materials for packaging to avoid plastic and toxic substances.

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Showing 1–12 of 33 results