Opinions expressed by Clarenzy contributors are their own.
If you got here, it means you you want to live your life in a more sustainable way. Same as me.
However, we are facing problems concerning how to do it. In my case, I face confusion when buying daily products. Wondering, which product is a better choice or even the best choice. A Solution for that might be eco-labels. Yet, there are more than “456 registered Eco-labels,” (ecolabelindex.com, 2020) which represent different standards and are valid in different countries. To name just a few examples: locally grown, organic, GMO-free, natural, paper packaging, and recycled packaging, and I could continue for hours.
Reasons why ecolabels do NOT work
- First, for a casual user, it is almost impossible to keep track of all the eco-labeling as it makes the decision process even more complicated. With this number of ecolabels, it is impossible for me to educate myself on this.
- The second problem regarding the labeling system is that it creates a safety box in the mind of the consumer which can give them a feeling of making a safe choice. This feeling is only based on what the buyer sees from the label however it does not assure that the product is the best choice for the buyer based on what they are looking for. That is why it can be argued whether labeling is sufficient for the right buying decision.
- The third problem is the complexity of the market. In this labeling system, many sustainable aspects are not included and addressed, only a few of these aspects may be considered.
- The fourth factor to be considered in a product is the distance, that the product has traveled through to get to the store.
There are additional concerns to it such as: How the product was transported? How it was made, the production process? Working conditions in the company, CO2 footprint of the product, the possibility of recycling or upcycling the product, and many other considerations. All those things we care about when we want to make a real sustainable purchase.
These factors are extremely complex and labeling cannot cover them all. Moreover, your choices and mine might be completely different and at the same time, they might be both correct. Based on location, situation, and opportunities. Most companies are reluctant to disclose this information to consumers. For this reason, it is rarely mentioned on the product label. What happens is that consumers need to search and ask around for such information about a product and this will make the decision-making and buying process annoying.
That is why ecolabels do NOT work for me. They might solve the problem part, but for me, it is too complicated to go further in it. Therefore, I believe that Clarenzy is a better solution for this. You can find specific information about products, filter them by your location, and make a wise buying purchase specifically for you.